"All Day Long"

I found this ad on November/December 2014's issue of Communication Arts. The information about the ad is as below.
Art Director: Jacques Denain/Nicolas Dumenil
Creative Director: Andrea Stillacci
Photographer: Ilario Magali
Art buyer: Johanna Warlus
Retoucher: La Souris sur le Gateau
Strategic Planner: Luc Wise
Ad Agency: Herezie( Paris, France)
Client: Harry's

I think this ad is very creative from all aspects of design. Arranging those people in this manner represents a person's full day life. Meanwhile, the arrangement is very similar to the product. I found this idea very intriguing. The image also matches the slogan "All Day Long" of the product. It gave me a feeling that the bread is so good that you can eat it all day long or it's already part of life that cannot be short of.

No Harassment

This was from Luerzer's 3rd volume in 2014.  It was created by an Egyptian anti-harassment movement. The designers' names were on the right side of the image.

I found this poster design very interesting. It was a great idea to position the woman's head with the shape of the hand. It provided a very powerful image since harassment always came from hands. Also, the illustration of the woman's expression was simply while effectively delivered the message. I enjoy it a lot.

Athletes

 

I found the picture from Communication Arts Photography Annual 44. It was from a book called "Athletes."The designer information is on the left side of the image.

I enjoyed the pattern of the image very much as well as the posture of the person in the image. I think it perfectly matched the book name. Also, the fabric he wears gave me kind of metallic feelings which could indicate strong and muscular.

CMYK cover design

This is From the 54th issue of CMYK. It's the cover of the magazine created by John Langdon. 

I personally enjoyed the contrast of the simple layout and the complex logo. And all the colors chosen work very well together. It is also very smart to put CMYK and the issue number together. In a word, It was amazing to feel modern and classic at the same time. 

Brazilian Cover

This image was from Lurzer's Archive's volume 5 in 2014. It was designed by Agencia Africa, Sao Paulo Agency. This issue was featuring Brazilian designs.

I personally found this image interesting because It was really new to me. I never saw anything like this before. Twisting men's facial features could have striking feelings. This was the cover of the volume. Like the editor described " Apart from the fact that it is a striking image, there is another very good reason for making an image from Brazil our cover: never before in the history of the magazine has Brazilian creativity dominated a single issue as much as it does this time around."

I believe every single culture has their own taste of design or art, and there is no answer to which one is better. We have to admire the essence of each one.

The beauty of Sharpness (knife ad)

This print was from Luerzer's Archive's week 26 of 2014. 

The Client: Miyabi
Ad Agency: Herezie, Paris
Creative Director: Andrea Stillacci
Art Director: Nicolas Duménil, Jacques Denain

Photographer: Pierre Baelen
Digital Artist: La Souris sur le Gateau

This is an advertisement designed for artisan knife from Miyabi. I personally love this print a lot. First of all, the photographer did a very good job to capture and compose the image. Using the intersection of two piece of melons to form the shape of knife is really genius. And the melons are really crisp and it made you think of what kind of knife cut them. Also, the designer did a good job to arrange the text below to form the handle of the knife. In a word, it was really a inspirational design, simple but effective. I enjoy it a lot. 

self-cleaning oven

This was published on Lurzer's Archive's 38th ad of the week, 2014. It was designed for "self-cleaning oven" by the Arçelik home appliances brand. It came from Young & Rubicam, Istanbul with visuals created by Romanian digital imaging wizards, Carioca Studio.

I personally enjoyed the design because the visual content was humorous. Although, I felt the cow had nothing to do with the oven, watching a cow licking himself like a cat still brilliantly caught the concept of "self-cleaning." In this sense, I believe it was a successful advertisement.

Bree Serif

I found the above types very clear to read but also have a lot energy and preserve the modern feel at the same time. It won gold award in the European Design Award in 2014.  The following is a brief history and characteristics of this "Bree Serif" font from http://www.type-together.com/Bree%20Serif

"In 2008 TypeTogether released the Bree typeface, a sleek sans serif that quickly became a favorite among brand and editorial designers.


Bree Serif follows the same theme as its predecessor. It is a young and energetic upright italic that approaches readers with hip and somewhat elegant charm. It has a range of styles that can perform as counterparts to the original Bree fonts. At the same time though they bring a whole range of new and individual features that make Bree Serif a separate type family in its own right.


The characters in Bree Serif maintain the original flavour of handwriting, but have a more subtle appearance to support optimal editorial usage. The slabby nature of its shapes, particularly in the heavier weights, makes for a strong impression.


Some of the characteristic features of its sans serif cousin are present in Bree Serif too, such as the single-story ‘a’, the cursive ‘e’ and the rhythmical ‘k’ and ‘y’. Alternate letters of these are also available when a more neutral look is desired.
Bree Serif offers a mixture of fluid and attractive forms that convey a contemporary and vivid aspect. If you loved the multi- award winning Bree, you will surely love its seriffed cousin!"



The project information is below.

• Project Award Information
  • Agency URL: http://www.type-together.com
  • Category: 27. Original Typeface
  • Award: Gold
  • Year: 2014

• Project Credits
  • Designers: Veronika Burian, José Scaglione
  • Project Client: TypeTogether

Passage in Paris Exhibition

I found this exhibition board design September's issue of Communication Arts.

The designers are Samia Jacinatho/Gustavo Piqueir, Casa Rex and the client is Sao Paulo Museum of Art

Basically, the exhibition showcase paintings were by the "artists who lived, worked or simply passed by the city during its 'golden' artistic period in the nineteenth century. " What was interesting of the design is that fragments of the paintings displayed were combined together withe the letters of word 'Paris', just like a collage,  which gave the design a very modern feel. When I first saw it, I really wanted to take a look at that exhibition. 

Inspirational design-"tide to go" and "band-aid"

I found these two interesting images on CMYK 47's volume.

 This one is an advertisement for Tide. It was created by  Hez Kim Jang Cho. I like the intelligence of the design. It gives me the feeling of freshness the time I saw it. And the little laundry machine is really smart design which could represent those little pack of detergents of Tide's. The slogan on the top right corner was smart as well.  

These band-aid combinations were created by Daniela Ponce, who is the art director and copywriter of the Art Institute of California. I enjoy it because Ponce tried to use band-aids to mimic those painful emotions when people have to use a band-aid. It was a simple design, but powerful and interesting to look at. 

Tabitha Webb Women's Fashion Brand (logo and packaging design) by Aesop

      This were created by Aesop Agency for the Tabitha Webb Women's Fashion Brand. I found it on the Computer Arts, Issue #231, September 2014.
      Aesop created a series of things, including logo, and packaging.

      Aesop created this black and pink logo that are joins the T and W of band founder Webb's name. " Aesop describes as iconic and bold-classic with a modern twist, aiming to create a look that echoes the designs in the clothing range and works across all applications."

      This is the packaging design. And Aesop describes that the design aims to take the customer on a journey of discovery

      These are objects the combination of the package design. There is the pink envelop, the swing tag  with the words Tabitha Webb, with Love. 

      I enjoy looking at these design just like Aesop describes that it combines the classic feeling and modern style together. Well, it still works very elegantly right. 

      Aesop is a brand design agency. Their slogan is "every brand has a story." So basically, they will tell brand stories through brand identities, advertising, campaign, pack designs, etc. If you want to know about more about Aesop design agency. The link is below. 

http://aesopagency.com/our-work/

Sue Tallon

These two pictures are from Sue Tallon, a photographer famous for her food shots. I found these two pictures on the communication arts design annual, volumn 54. Tallon's food shots didn't immediately draw my attention, but these pencils did. I like how she made objects full of energy and "personalities." She also "pushes color, deepens dark and brightens bright to bring out her subject's dimensional qualities." She is definitely a great photographer that designers can find inspirations. 

If you are interested in more of her work, you can check out  her personal website I linked below. 

http://www.suetallon.com/

Baby Pencil

This is a poster designed for D&AD Awards. This design was specifically for the 2012 student awards. It is called "Baby Pencils" and representing the up and coming talent in the future of creative industry. I found it very interesting because I can relate it to the design principles we have discussed in class. First of all, unity is achieved by the repetition of the color, as well as the proximity of the three objects and continuity of the height of the pencils. Secondly, we can see emphasis through the size of the pencil. Meanwhile, the position of the three objects create an emphasis on the right pencil. Last but not the least, the design created an asymmetrical balance through the size and the position of the objects. 

It is not very complex design. But I think the power of simplicity is unlimited. The theme is clearly expressed. It reminded me how simple a design could work.