Wednesday, November 19, 2014

"All Day Long"


I found this ad on November/December 2014's issue of Communication Arts. The information about the ad is as below.
Art Director: Jacques Denain/Nicolas Dumenil
Creative Director: Andrea Stillacci
Photographer: Ilario Magali
Art buyer: Johanna Warlus
Retoucher: La Souris sur le Gateau
Strategic Planner: Luc Wise
Ad Agency: Herezie( Paris, France)
Client: Harry's

I think this ad is very creative from all aspects of design. Arranging those people in this manner represents a person's full day life. Meanwhile, the arrangement is very similar to the product. I found this idea very intriguing. The image also matches the slogan "All Day Long" of the product. It gave me a feeling that the bread is so good that you can eat it all day long or it's already part of life that cannot be short of.

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