Tabitha Webb Women's Fashion Brand (logo and packaging design) by Aesop

      This were created by Aesop Agency for the Tabitha Webb Women's Fashion Brand. I found it on the Computer Arts, Issue #231, September 2014.
      Aesop created a series of things, including logo, and packaging.

      Aesop created this black and pink logo that are joins the T and W of band founder Webb's name. " Aesop describes as iconic and bold-classic with a modern twist, aiming to create a look that echoes the designs in the clothing range and works across all applications."

      This is the packaging design. And Aesop describes that the design aims to take the customer on a journey of discovery

      These are objects the combination of the package design. There is the pink envelop, the swing tag  with the words Tabitha Webb, with Love. 

      I enjoy looking at these design just like Aesop describes that it combines the classic feeling and modern style together. Well, it still works very elegantly right. 

      Aesop is a brand design agency. Their slogan is "every brand has a story." So basically, they will tell brand stories through brand identities, advertising, campaign, pack designs, etc. If you want to know about more about Aesop design agency. The link is below. 

http://aesopagency.com/our-work/